When we set out to build InstantlyModern, we knew we needed to be the voice of the modern generation. We wanted to build the best brand for young adult females in this ever-evolving world. In order to truly tap into the community and their interests, we knew we had to fully understand and define our target audience.

Meet Jackie – our ultimate pop-culture queen! Jackie is 20 years old and lives with her roommate in Greenpoint, Brooklyn. Jackie is studying Digital Communications and Media at NYU, and she works part time at a local florist. When Jackie isn’t studying or working, she can be found catching up on a variety of topics and content online. After all, being online is the only way to stay connected and up to date! 

Jackie may be a fictional character, but she represents the audience we are aiming to reach. Jackie’s values, interests, likes and dislikes are the driving factors behind the content we create at InstantlyModern. 

Our mission is simple – to create and uncover content and stories that matter through the lens of originality, inclusivity and conversation. Our personalized, audience-first methodology allows us to reach and engage our committed readers, newcomers and passersby.